Press releases provide an additional solution for building backlinks, increasing online exposure, and gaining web traffic.
Though, if your press release doesn’t deliver the right message, it won’t be effective. A press release isn’t the same as a blog post or sales page. You need to pay attention to a few important details.
Here’s some advice on how to write a killer press release in just 4 steps.
Choose the right topic for your press release
You need to choose the topic before you start writing. The topic needs to have a newsworthy angle. This means that the topic should be relevant and current.